1. BITBILIHome
  2. Article

Lacoste launches exciting NFT rewards and co-creation feature for fashion enthusiasts

• 80 views

TL;DR Breakdown

  • Lacoste, the French fashion brand, expands its NFT ecosystem with rewards and co-creation features for its UNDW3 community.
  • Genesis Pass holders can convert their NFTs into UNDW3 cards and access interactive features such as creative sessions, contests, and video games.
  • Lacoste aims to create an inclusive digital realm, rewarding user activity with points and fostering horizontal relationships with customers.

Description

Lacoste, the renowned French fashion brand, has made a significant stride in embracing non-fungible tokens (NFTs) by expanding its NFT ecosystem. The brand has introduced a rewards and co-creation feature for its UNDW3 community following the successful release of its UNDW3 collection of profile picture (PFP) NFTs. With this expansion, Lacoste aims to provide its … Read more

Lacoste, the renowned French fashion brand, has made a significant stride in embracing non-fungible tokens (NFTs) by expanding its NFT ecosystem. The brand has introduced a rewards and co-creation feature for its UNDW3 community following the successful release of its UNDW3 collection of profile picture (PFP) NFTs. With this expansion, Lacoste aims to provide its community with a more immersive and engaging digital experience while embracing the possibilities of Web3 technology.

According to a press release, Lacoste offers Genesis Pass holders the opportunity to convert their NFTs into UNDW3 cards and connect their wallets to a dedicated site. By doing so, these community members gain access to various interactive features, including creative sessions, contests, video games, and interactive conversations. This initiative allows Lacoste to create a dynamic and inclusive digital space for its community, providing them with unique opportunities for co-creation and engagement.

To encourage active participation within its NFT ecosystem, Lacoste’s dedicated site rewards users for their engagement with points. These points can earn them a coveted spot on the leaderboard, enhancing the rarity of their NFTs. By introducing this reward system, Lacoste aims to foster a sense of community and recognize the contributions of its dedicated users, creating an engaging and interactive environment.

Lacoste’s long-term Web3 vision

Catherine Spindler, the Deputy CEO of Lacoste, expressed the brand’s long-term Web3 vision and its commitment to exploring the potential of blockchain technology. Spindler emphasized Lacoste’s belief in blockchain as an accelerator that can create a more inclusive and experiential digital realm. Lacoste aims to invite its community into its creative process and build a stronger connection between the brand and its loyal supporters by embracing co-creation and forging horizontal relationships with customers.

Lacoste’s venture into the world of NFTs is not its first foray into digital innovation. The fashion brand has previously collaborated with the world-building platform Roblox to offer digital clothing items, expanding its reach in the virtual realm. Lacoste now joins the ranks of other renowned fashion brands, including Nike, Adidas, Dolce & Gabbana, and Gucci, who have recently delved into the NFT space. This trend highlights the increasing interest within the fashion industry to explore the potential of NFTs and their ability to enhance brand engagement and customer experiences.

The intersection of fashion and blockchain

Lacoste’s expansion of its NFT ecosystem and the introduction of rewards and co-creation features demonstrate the brand’s commitment to innovation and embracing the digital revolution. By leveraging the power of NFTs, Lacoste aims to provide its UNDW3 community with immersive experiences and a platform for creative expression. As fashion brands like Lacoste continue to embrace NFTs, it becomes clear that the intersection of fashion and blockchain technology holds tremendous potential for redefining customer experiences and engagement in the digital age.

Lacoste’s embrace of Web3 technology is not an isolated occurrence. Across various industries, brands are increasingly venturing into this new frontier to create their own paths. One example is the recent partnership between the Warner Music Group and Polygon, Ethereum‘s Layer 2 solution. This collaboration aims to accelerate and promote innovation that combines music and Web3. The program targets companies and entrepreneurs enthusiastic about utilizing Web3 technologies to revolutionize the music industry. It explores areas such as decentralized music production and distribution systems, ticketing solutions, and the integration of music with interactive technologies and games.

Disclaimer. The information provided is not trading advice. Cryptopolitan.com holds no liability for any investments made based on the information provided on this page. We strongly recommend independent research and/or consultation with a qualified professional before making any investment decisions.

文章来源于互联网:Lacoste launches exciting NFT rewards and co-creation feature for fashion enthusiasts

Disclaimers:

1. You are solely responsible for your investment decisions and this info is not liable for any losses you may incur.

2. The copyright of this article belongs to the writer, it represents the writer's opinions only, not represents the site's ones. Not financial advice.

Previous 2023年7月3日 13:50
Next 2023年7月3日 16:08

Related articles

  • CoinsPaid Resumes Operations After Hacker Attack; Collaborates with Crypto Community

    TL;DR Breakdown CoinsPaid rebounds after a hacker attack by the Lazarus Group, preventing higher losses through robust security measures and expert response. The company collaborates with crypto community members, initiates an investigation, and aims to lead an industry-wide initiative to strengthen security and prevent similar attacks in the future. Description In a shocking turn of events, leading cryptocurrency payment provider CoinsPaid recently experienced a major hacker attack on July 22nd, resulting in a loss of USD 37.3 million. The suspected culprit behind this audacious heist is the notorious Lazarus Group, a powerful hacker organization known for targeting high-profile companies worldwide. Despite the staggering nature of … Read more In a shocking turn of events, leading cryptocurrency payment provider CoinsPaid recently experienced a major hacker attack on July 22nd, resulting in a loss of USD 37.3 million. The suspected culprit behind this audacious heist is the notorious Lazarus Group, a powerful hacker organization known for targeting high-profile companies worldwide. Despite the staggering nature of the attack, CoinsPaid’s dedicated team of experts swiftly responded, fortifying their systems to minimize the impact and…

    Article 2023年7月27日

  • RBA holds the cash rate at 4.10% for the second consecutive month

    TL;DR Breakdown RBA has chosen not to alter the cash rate, keeping it steady at 4.10% in August for the second consecutive month. Inflation in Australia has been declining, but it remains at a relatively high level of 6 percent. RBA is set to release updated economic forecasts on Friday, although the statement indicates that its outlook remains largely unchanged. Description The Reserve Bank of Australia(RBA) has chosen not to alter the cash rate, keeping it steady at 4.10% in August for the second consecutive month. Over the past year since May, interest rates have risen significantly by four percentage points to achieve a stable equilibrium between supply and demand within the economy.  Given the uncertainties … Read more The Reserve Bank of Australia(RBA) has chosen not to alter the cash rate, keeping it steady at 4.10% in August for the second consecutive month. Over the past year since May, interest rates have risen significantly by four percentage points to achieve a stable equilibrium between supply and demand within the economy.  Given the uncertainties surrounding the current economic outlook, Governor…

    Article 2023年8月1日

  • ConsenSys calls for targeted regulation of blockchain applications to safeguard DeFi users

    TL;DR Breakdown ConsenSys, a prominent Ethereum development studio, recommends prioritizing the regulation of applications over blockchain protocols in the UK. They propose a nuanced and targeted regulatory approach for public-facing blockchain applications. ConsenSys also points out the challenge of maintaining data integrity outside the blockchain. ConsenSys, a leading Ethereum-focused development studio, has submitted a recommendation to the UK authorities, urging them to prioritize the regulation of applications over blockchain protocols. The suggestion comes as part of a response to an ongoing UK investigation into the expanding realm of decentralized finance (DeFi) and related cryptocurrency activities. The firm suggested its stance in a letter released on Tuesday that articulated a shift towards a more nuanced and targeted regulation method for public-facing blockchain applications. This would mitigate potential risks without impeding the core infrastructure of the blockchain. ConsenSys believes such an approach mirrors the existing regulatory framework for the second generation of the internet, commonly called Web2. In advocating for a focus on specific activities and services instead of imposing broad limitations on the entire blockchain infrastructure, ConsenSys stated: “The actual products…

    Article 2023年6月4日

  • Friend.tech’s Innovative Approach: From “Shares” to “Keys” Amidst SEC Concerns

    TL;DR Breakdown Friend.tech rebrands its “shares” feature to “keys” to potentially sidestep regulatory concerns, emphasizing their use as in-app items to access chatrooms. The platform’s model, resembling the stock market, might attract SEC attention, especially if “keys” are traded on external platforms, blurring the lines between digital assets and traditional securities. Description In the rapidly evolving world of decentralized platforms, Friend.tech has emerged as a significant player, creating ripples in the crypto space. The platform’s recent decision to rename its “shares” feature to “keys” has sparked a flurry of discussions among analysts, especially concerning potential scrutiny from the Securities and Exchange Commission (SEC). This article delves into … Read more In the rapidly evolving world of decentralized platforms, Friend.tech has emerged as a significant player, creating ripples in the crypto space. The platform’s recent decision to rename its “shares” feature to “keys” has sparked a flurry of discussions among analysts, especially concerning potential scrutiny from the Securities and Exchange Commission (SEC). This article delves into the reasons behind this change, the platform’s unique business model, and the implications for the…

    Article 2023年8月22日

  • Algorand Receives Collaboration Proposal from Blockchain Founder for Cardano Partnership

    TL;DR Breakdown Charles Hoskinson has suggested that Algorand, a competing blockchain protocol, transfer its codes onto the Cardano platform and become a sidechain. Hoskinson highlights Cardano’s expertise in staking and smart contract-backed ecosystems as potential advantages for cryptocurrency protocol. Description In a surprising move within the blockchain industry, Charles Hoskinson, the founder of Cardano, has extended a proposition to Algorand, a competing blockchain protocol. Hoskinson has suggested that Algorand transfer its codes onto the Cardano platform, presenting the potential benefits of becoming a sidechain. This proposal emerged following a tweet from John Woods, the CTO … Read more In a surprising move within the blockchain industry, Charles Hoskinson, the founder of Cardano, has extended a proposition to Algorand, a competing blockchain protocol. Hoskinson has suggested that Algorand transfer its codes onto the Cardano platform, presenting the potential benefits of becoming a sidechain. This proposal emerged following a tweet from John Woods, the CTO of the Algorand Foundation, in which he discussed the state of staking on Algorand and mentioned Cardano as one of the leading Delegated Proof-of-Stake (PoS) protocols. While…

    Article 2023年7月13日
TOP