1. BITBILIHome
  2. Article

AC Milan announces BitMEX partnership extension

• 144 views

TL;DR Breakdown

  • Italian football club AC Milan has extended its partnership with crypto exchange BitMEX.
  • Football clubs and crypto platforms continue to join forces.

Description

Italian soccer club AC Milan has recently announced the extension of its partnership with BitMEX, a prominent cryptocurrency exchange. BitMEX initially became the first-ever jersey sleeve sponsor for the team in 2021, and this new agreement sees the company elevated to the status of AC Milan’s premium partner, in addition to retaining its title as … Read more

Italian soccer club AC Milan has recently announced the extension of its partnership with BitMEX, a prominent cryptocurrency exchange. BitMEX initially became the first-ever jersey sleeve sponsor for the team in 2021, and this new agreement sees the company elevated to the status of AC Milan’s premium partner, in addition to retaining its title as the club’s official cryptocurrency trading partner.

BitMEX extends its partnership with AC Milan

The collaboration between AC Milan and BitMEX has been fruitful since its inception. BitMEX’s logo has prominently appeared on the gameday sleeves of both the AC Milan men’s and women’s team kits, strengthening the cryptocurrency brand’s visibility in the sports industry. Moreover, the two entities have ventured into the realm of non-fungible tokens (NFTs).

Last year, AC Milan released its inaugural NFT collection in partnership with BitMEX and design studio Fansea. Fans were offered a unique opportunity to own a 3D image of Milan’s jersey as an NFT, with a price tag of €45 (approximately $50) per token. The proceeds from the NFT sales were channeled to Fondazione Milan, AC Milan’s charitable arm that supports various causes, including humanitarian crises in Ukraine and UNICEF in South Sudan.

AC Milan’s Chief Revenue Officer, Casper Stylsvig, expressed delight at the continued collaboration with BitMEX, emphasizing the shared vision to embrace digitization, innovation, and growth for the club. Additionally, the partnership seeks to support and promote numerous charitable initiatives championed by Fondazione Milan.

While the exact financial terms of the extended deal have not been disclosed, it was previously reported that BitMEX had been paying €5 million (about $5.6 million) annually to sponsor AC Milan. This underscores the growing popularity of cryptocurrency sponsorships in Italian soccer, with another top Serie A club Juventus also signing a deal with Bitget in 2021.

However, the crypto market downturn has posed challenges for some partnerships. Earlier this year, Italian clubs AS Roma and Inter Milan terminated their sleeve sponsorships with blockchain company DigitalBits due to payment issues. Despite this, AC Milan’s partnership with BitMEX has proven to be stable and fruitful.

Football clubs and crypto platforms ink partnerships

Beyond Italy, cryptocurrency sponsorships have found their way into other prominent European soccer clubs. English club Manchester City, for instance, expanded its sponsorship agreement with cryptocurrency exchange OKX last month. Meanwhile, FC Barcelona, one of Spain’s giants, recently launched a limited-edition NFT art auction in collaboration with World of Women.

Furthermore, crypto fan token platform Socios has established partnerships with several teams across England’s Premier League, Spain’s La Liga, and Italy’s Serie A, exemplifying the growing synergy between sports and the cryptocurrency industry. The continued embrace of cryptocurrency sponsorships by prominent soccer clubs highlights the ever-evolving landscape of sports marketing and the digital age.

As the popularity of cryptocurrencies continues to grow, the sports industry is tapping into the potential benefits of these partnerships. Not only do they provide clubs with additional revenue streams, but they also offer fans unique opportunities to engage with their favorite teams through digital assets like NFTs and fan tokens. AC Milan’s extended partnership with BitMEX demonstrates the success and potential of collaboration between sports and cryptocurrency entities.

The joint focus on digital innovation, coupled with a commitment to supporting charitable initiatives, showcases the positive impact such partnerships can have on both the club and the broader community. As more soccer clubs and sports organizations explore the opportunities presented by cryptocurrencies, the relationship between sports and the digital world is set to further flourish in the years to come.

Disclaimer. The information provided is not trading advice. Cryptopolitan.com holds no liability for any investments made based on the information provided on this page. We strongly recommend independent research and/or consultation with a qualified professional before making any investment decisions.

文章来源于互联网:AC Milan announces BitMEX partnership extension

Disclaimers:

1. You are solely responsible for your investment decisions and this info is not liable for any losses you may incur.

2. The copyright of this article belongs to the writer, it represents the writer's opinions only, not represents the site's ones. Not financial advice.

Previous 2023年7月21日 06:06
Next 2023年7月21日 08:01

Related articles

  • BRICS summit: Key insights you need to know

    TL;DR Breakdown BRICS added six countries, reshaping global economic dynamics. The expansion may influence a shift from US dollar transactions in oil sales. Xi Jinping missed a key speech, while Putin attended virtually. Description A critical global spotlight was set on the BRICS 2023 Summit. The key players in the bloc made decisions that may shake the very core of the geopolitical arena. And if you weren’t paying attention, you might just miss out on understanding the future landscape of our global order. From unexpected memberships to suspicious absences, … Read more A critical global spotlight was set on the BRICS 2023 Summit. The key players in the bloc made decisions that may shake the very core of the geopolitical arena. And if you weren’t paying attention, you might just miss out on understanding the future landscape of our global order. From unexpected memberships to suspicious absences, here’s the lowdown. Shaking up the global order with new additions Expanding a bloc isn’t just about adding names to a list—it’s a calculated move, shifting power dynamics and potentially sending shockwaves across…

    Article 2023年8月28日

  • Bitcoin Ordinals surpass 10 Million inscriptions on the network

    TL;DR Breakdown Bitcoin Ordinals have topped 10 million inscriptions after  Casey Rodarmor resigned. Bitcoin supporters have criticized the practice of inscribing assets on the network as being wasteful and inefficient, particularly in terms of block space. Ordinal supporters claim that BRC-20 tokens are the next big thing. Shortly after founder Casey Rodarmor resigned as caretaker, Bitcoin Ordinals, a popular way to create assets on the blockchain, have topped 10 million inscriptions, marking a significant milestone. Over 25,000 Bitcoin-based tokens have been generated, which furthered the rise once the BRC-20 token standard was introduced. Founder Resigns as Bitcoin’s Ordinals Project Custodian Shortly after its founder, Casey Rodarmor, resigned as the project’s custodian, Bitcoin Ordinals reached a new milestone by surpassing 10 million inscriptions on the BTC network. Casey Rodarmor announced on Twitter on May 28 that he was resigning as the project’s lead maintainer because he could not give Bitcoin Ordinals the attention it required. Coder Raphjaph, who uses the alias Rodarmor, was given the position. The Ordinals protocol was launched in January and quickly became the most well-liked method of…

    Article 2023年6月3日

  • South Korea Passes Inaugural Standalone Crypto Bill to Strengthen Investor Protection

    TL;DR Breakdown South Korea approved its inaugural standalone digital-asset bill, aimed at safeguarding investors and regulating the crypto sector after recent scandals. The legislation empowers the Financial Services Commission to oversee digital currency operators and mandates insurance coverage and reserve funds. Description In a significant move to bolster investor protection in the wake of several crypto scandals, South Korea has approved its first standalone digital-asset bill. The legislation comes just over a year after the collapse of tokens created by South Korean entrepreneur Do Kwon, which contributed to a $2 trillion crypto-market rout. The new law grants … Read more In a significant move to bolster investor protection in the wake of several crypto scandals, South Korea has approved its first standalone digital-asset bill. The legislation comes just over a year after the collapse of tokens created by South Korean entrepreneur Do Kwon, which contributed to a $2 trillion crypto-market rout. The new law grants the Financial Services Commission (FSC) the authority to oversee crypto operators and asset custodians while enabling the Bank of Korea to investigate these platforms. The…

    Article 2023年7月3日

  • NFT marketplace OpenSea hit by third-party breach

    TL;DR Breakdown OpenSea has reportedly suffered a compromise in its API. The breach presents a significant security risk, potentially allowing unauthorized requests on behalf of OpenSea users. The platform has yet to address community concerns publicly, and the incident reflects a similar situation with Nansen. Description OpenSea, the renowned multi-blockchain NFT marketplace, has reportedly experienced a compromise in its API, attributed to a breach by an unidentified third-party vendor. This incident has raised substantial security concerns, prompting urgent notifications to platform users. OpenSea is a pivotal player in the NFT marketplace, facilitating transactions across multiple blockchains. However, on September 23, 2023, … Read more OpenSea, the renowned multi-blockchain NFT marketplace, has reportedly experienced a compromise in its API, attributed to a breach by an unidentified third-party vendor. This incident has raised substantial security concerns, prompting urgent notifications to platform users. OpenSea is a pivotal player in the NFT marketplace, facilitating transactions across multiple blockchains. However, on September 23, 2023, a wave of users unveiled messages they allegedly received from the platform, indicating a security incident. The notifications highlighted a breach…

    Article 2023年9月24日

  • China’s CBDC adoption hits a new milestone figure

    TL;DR Breakdown China’s CBDC adoption has hit a new milestone as adoption continues. PBoC lays out a strategic plan to increase participation and adoption. Description China’s central Bank digital currency (CBDC), also known as e-CNY, has achieved significant milestones in terms of transactions and circulation, as disclosed by People’s Bank of China (PBOC) Governor Yi Gang. In a lecture organized by Singapore’s central bank, the Monetary Authority of Singapore (MAS), Yi revealed that e-CNY transactions surpassed 1.8 trillion yuan ($250 … Read more China’s central Bank digital currency (CBDC), also known as e-CNY, has achieved significant milestones in terms of transactions and circulation, as disclosed by People’s Bank of China (PBOC) Governor Yi Gang. In a lecture organized by Singapore’s central bank, the Monetary Authority of Singapore (MAS), Yi revealed that e-CNY transactions surpassed 1.8 trillion yuan ($250 billion) at the end of June, a substantial increase from around 100 billion yuan recorded in August of the previous year. China’s CBDC transactions hit $250 billion in June According to the PBOC governor, the total amount of e-CNY in circulation reached…

    Article 2023年7月24日
TOP