TL;DR Breakdown Google introduces AI-powered features to optimize ad placements across its platforms. Demand Gen utilizes AI to place photo and video ads on various Google products automatically. The second feature uses AI to identify optimal ad placements for video ads, resulting in a 40% increase in video views during testing. Alphabet’s Google has unveiled two new artificial intelligence (AI)-powered features aimed at assisting marketers in finding the best ad placements across the company’s services. The introduction of these AI tools reflects the increasing utilization of AI in the tech industry and its growing role in enhancing advertising strategies. Enhancing ad placement efficiency with AI The first feature, Demand Gen, leverages AI to place advertisers’ photo and video ads on various Google products, including Gmail, the YouTube feed, and Shorts, which serves as YouTube’s counterpart to the popular short-form video app TikTok. By utilizing AI, Demand Gen eliminates advertisers’ need to manually determine ad placements. Instead, the technology focuses on finding “shiny, visual, and immersive” placements, as described by Vidhya Srinivasan, Google’s Vice President and General Manager of Advertising. Optimizing…