1. BITBILIHome
  2. Article

Google greenlights NFT gaming ads, tightens gambling restrictions

• 51 views

TL;DR Breakdown

  • Google has updated its advertising policy to allow ads for blockchain-based non-fungible token (NFT) games starting September 15, 2023.
  • The new policy permits ads for games that offer in-game purchases but continues to ban ads for games that involve gambling with NFTs.

Description

In a significant policy update, Google has announced that it will permit advertisements for blockchain-based non-fungible token (NFT) games, effective September 15, 2023. The move marks a departure from the tech giant’s previous stance, which had been more restrictive towards cryptocurrency-related advertising. A shift in policy The updated guidelines on Google’s support page specify that … Read more

In a significant policy update, Google has announced that it will permit advertisements for blockchain-based non-fungible token (NFT) games, effective September 15, 2023. The move marks a departure from the tech giant’s previous stance, which had been more restrictive towards cryptocurrency-related advertising.

A shift in policy

The updated guidelines on Google’s support page specify that NFT games meeting certain criteria will be allowed to advertise on the platform. These games must not promote gambling-related content and must be certified by Google. Acceptable NFT games include those that offer in-game purchases of virtual items such as apparel, weaponry, or armor to enhance the user experience or aid in-game advancement.

However, the policy continues to prohibit games that allow players to stake NFTs in exchange for fungible tokens like cryptocurrencies. Simulated casino gambling games offering the opportunity to win NFTs are also off-limits. Advertisers promoting gambling-related content that integrates NFTs must comply with Google’s Gambling and Games policy and receive proper certification.

The evolution of Google’s stance on cryptocurrency

This policy change is noteworthy given Google’s historical approach to cryptocurrency-related advertising. In March 2018, the company banned all such advertising across its platforms, citing consumer harm or the potential for it. Scott Spencer, the director of sustainable ads at Google at the time, stated that the company would approach cryptocurrency-related ads with “extreme caution.”

However, the ban was partially lifted in June 2021, allowing some companies creating “cryptocurrency exchanges and wallets targeting the United States” to advertise, provided they were registered with the United States Financial Crimes Enforcement Network or a federal or state-chartered bank entity.

The latest update represents another step in Google’s evolving stance on cryptocurrency and related products. It also reflects the growing mainstream acceptance of NFTs, which have become increasingly popular for various applications beyond digital art, including gaming.

Violations of the new policy will not lead to immediate account suspension. Instead, Google will issue a warning at least seven days before any account suspension, underscoring the company’s intent to enforce the policy judiciously.

The policy update is expected to have a significant impact on the NFT gaming industry, opening up new avenues for advertising and potentially boosting the sector’s growth. However, it also imposes clear boundaries, particularly concerning gambling-related content, ensuring that advertisers comply with both Google’s guidelines and local laws.

Disclaimer. The information provided is not trading advice. Cryptopolitan.com holds no liability for any investments made based on the information provided on this page. We strongly recommend independent research and/or consultation with a qualified professional before making any investment decisions.

文章来源于互联网:Google greenlights NFT gaming ads, tightens gambling restrictions

Disclaimers:

1. You are solely responsible for your investment decisions and this info is not liable for any losses you may incur.

2. The copyright of this article belongs to the writer, it represents the writer's opinions only, not represents the site's ones. Not financial advice.

Previous 2023年9月7日 12:01
Next 2023年9月7日 13:12

Related articles

  • Ripple v. SEC: XRP community divided over appeal prospects

    TL;DR Breakdown The SEC has requested court approval for an appeal in the Ripple case, potentially pausing proceedings. The SEC challenges the court’s perspective that XRP retail sales aren’t investment contracts. Marc Fagel, ex-SEC official, believes the appeal might face tough approval criteria. Description The Securities and Exchange Commission (SEC) recently made a bold move. They’ve asked the court to approve an appeal in the Ripple (XRP) case. This could halt proceedings until a final verdict emerges. The SEC’s argument hinges on a pivotal point. They believe the court’s view on XRP retail sales is far-reaching. This view suggests … Read more The Securities and Exchange Commission (SEC) recently made a bold move. They’ve asked the court to approve an appeal in the Ripple (XRP) case. This could halt proceedings until a final verdict emerges. The SEC’s argument hinges on a pivotal point. They believe the court’s view on XRP retail sales is far-reaching. This view suggests these sales aren’t investment contracts. Previously, Gary Gensler, the SEC head, held a firm stance. He believed the digital assets realm needed no…

    Article 2023年9月11日

  • US House Republicans Introduce Comprehensive Digital Assets Bill 

    TL;DR Breakdown US House Republicans introduce the Financial Innovation and Technology for the 21st Century Act to create a regulatory framework for digital assets, addressing specific risks associated with various activities. The bill grants CFTC jurisdiction over digital commodities clarifies SEC’s role and emphasizes decentralization as a key criterion for digital asset classification. Description On July 20, Republican members of the United States House Agriculture and Financial Services Committees introduced a groundbreaking 212-page bill called the “Financial Innovation and Technology for the 21st Century Act.” This joint effort between the two committees aims to create a robust regulatory framework for digital assets. The proposed legislation is a response to … Read more On July 20, Republican members of the United States House Agriculture and Financial Services Committees introduced a groundbreaking 212-page bill called the “Financial Innovation and Technology for the 21st Century Act.” This joint effort between the two committees aims to create a robust regulatory framework for digital assets. The proposed legislation is a response to the increasing prominence of cryptocurrencies and other digital assets in the financial landscape….

    Article 2023年7月21日

  • Binance Japan set to triple token offerings

    TL;DR Breakdown Binance Japan has set its sights on introducing a minimum of 100 tokens in the near future, marking a significant threefold increase from its current selection. A representative from Binance Japan revealed their strategic intention to collaborate with other local cryptocurrency exchanges in the Japanese market. Description Binance Japan, which recently initiated its full suite of services earlier this month, has unveiled ambitious plans to substantially expand its token offerings on its platform. According to a recent report from Bloomberg, the exchange has set its sights on introducing a minimum of 100 tokens in the near future, marking a significant threefold increase … Read more Binance Japan, which recently initiated its full suite of services earlier this month, has unveiled ambitious plans to substantially expand its token offerings on its platform. According to a recent report from Bloomberg, the exchange has set its sights on introducing a minimum of 100 tokens in the near future, marking a significant threefold increase from its current selection. In a recent online briefing, a representative from Binance Japan revealed their strategic intention…

    Article 2023年8月30日

  • China boosts investor confidence with these key moves

    Description In the face of looming economic uncertainties, China is kicking up its game, making a determined play to boost investor confidence within its colossal securities markets. By strategically reinforcing its currency and initiating crucial reforms, the nation seeks to weather economic challenges and restore belief in the strength and sustainability of its financial sectors. Defensive … Read more In the face of looming economic uncertainties, China is kicking up its game, making a determined play to boost investor confidence within its colossal securities markets. By strategically reinforcing its currency and initiating crucial reforms, the nation seeks to weather economic challenges and restore belief in the strength and sustainability of its financial sectors. Defensive Play against Economic Hurdles Recent economic indicators out of China paint a less-than-rosy picture. Weakened exports, plummeting consumer confidence, and distress signals from the property sector have ruffled investor feathers. The echoing sounds of missed payments, most notably by heavyweights like Country Garden, one of China’s primary homebuilders, and the stumbling Zhongzhi conglomerate, has only amplified apprehensions. The property sector, contributing to over a quarter of…

    Article 2023年8月20日

  • Telegram Wallet bot revolutionizes crypto payments

    TL;DR Breakdown Telegram’s Wallet bot introduces a new service, Wallet Pay, enabling users to trade and pay with cryptocurrencies. Wallet Pay uses The Open Network (TON) blockchain and allows transactions between users and retailers directly within Telegram’s interface. The service is available in many jurisdictions, barring a few including the US and countries blacklisted by the Financial Action Task Force. Description Amidst the thriving landscape of digital payments, the addition of a novel cryptocurrency solution by Telegram’s Wallet bot is marking a new revolution. In this rapidly transforming crypto arena, Telegram’s Wallet is weaving its magic by offering a smooth way to transact cryptocurrencies, giving a substantial boost to the global crypto economy. Breaking the boundaries … Read more Amidst the thriving landscape of digital payments, the addition of a novel cryptocurrency solution by Telegram’s Wallet bot is marking a new revolution. In this rapidly transforming crypto arena, Telegram’s Wallet is weaving its magic by offering a smooth way to transact cryptocurrencies, giving a substantial boost to the global crypto economy. Breaking the boundaries in cryptocurrency payments Known for its…

    Article 2023年7月14日
TOP